Highlights:
Teach students real business and entrepreneurship concepts using esports as the foundation.
Aligned with the Certiport Entrepreneurship and Small Business certification exam, this course teaches fundamental business principles through the lens of esports. From budgeting and contracts to brand development and promotion, this course introduces foundational business skills in a fun, engaging way.
Features
Curriculum or Lesson Topics:
Learning Objectives
Prepares students to meet the requirements for earning the Certiport Entrepreneurship and Small Business certification.
Course Outline:
Introduction to the Esports Entrepreneurship and Small Business Course:
This unit introduces the course structure and goals while providing an overview of the esports industry, its economic ecosystem, and the variety of careers and companies within gaming.
Entrepreneurial and Small Business Concepts
This unit introduces key entrepreneurial and small business concepts, including business structures, financial literacy, and the stages of business growth. Students explore tools like business plans, lean canvas models, and pitch decks while building the mindset and skills needed to launch their own esports venture.
Business Marketing and Sales
This unit covers the fundamentals of marketing and sales in the esports business world, from identifying a target market and creating a value proposition to building a marketing plan and analyzing competition. Students learn key sales strategies, explore digital and traditional channels, and practice applying customer feedback and data to refine business decisions.
Production and Distribution
This unit explores how products and services are developed, produced, and delivered in a successful esports business. Students learn about product/market fit, supply chains, quality control, regulatory considerations, and the pros and cons of various distribution models to ensure their offerings meet market demand.
Overview of Business Finances
Technical Requirements:
